BautyPackaging.com – Joanna Cosgrove –

On Point Lip Color Packaging

Darren Eade, vice president of sales, Kemas, headquartered in Jakarta, Indonesia, slots lipstick products into four categories: luxury, masstige, mass and liquid. “A luxury component will typically consist of a higher degree of decoration, sometimes metal fashion parts (opposed to plastic) and a mechanism that has been produced with much tighter tolerances and control than normal, thus creating a smooth and luxurious swivel function,” he says. “Masstige and mass are typically determined by the degree of secondary decoration that has been applied, weights added, etcetera, [while] liquid has been a relatively newer trend whereby the formula is in liquid form rather than the traditional bullet.”

Many of Kemas’ projects are custom; however, the company offers a large range of stock traditional and liquid lipstick components. “To accompany the fashion parts, we offer a selection of mechanisms that are either supported or unsupported, based on diameter requirements,” Eade says. “Some brands like to develop their own unique profile with 100% customization, which would include the fashion parts. When stock components are being utilized, we would typically color match and apply the artwork unique to that brand, thus providing a unique appearance.”

See original press release : https://www.beautypackaging.com/issues/2018-01-01/view_features/anticipating-packaging-trends-in-lip-color-and-mascara/?widget=listSection