BeautyPackaging.com – Marie Redding – Suppliers offer a multitude of innovative decorating techniques that can transform a package.
Heat Transfer Labeling Offers Advantages
A heat transfer process is one way to apply a label to a cosmetics package, such as a jar or compact, and it is a method that is sometimes overlooked, according to Darren Eade, vice president of sales at Kemas USA. “Heat transfer labeling is a one-step, secondary process, and more brands should take advantage of the benefits it offers,” says Eade.
One of the advantages of this process is the ability to achieve multiple colors on one label, with precision, detail, and definition, according to Eade. “Achieving multiple colors on a label using typical methods, such as hot-stamping with foil, or silk-screening with inks, would require multiple passes. And with each pass, you are incurring additional costs, as well as the risk of misalignment,” he explains.
If a brand’s artwork is very detailed with several colors, Eade says he always recommends using a heat transfer label. “Hot-stamping and silk-sceeening are requested more often, but when a design has two or more colors, we always suggest using a heat transfer label instead. It is so much more cost-effective—coupled with its ability to provide superior detail,” Eade adds.
One tip: Choosing a heat transfer label requires a longer development time. “Package development teams should take this into account when creating a product development timeline, but the benefits will be worth it in the end,” says Eade.
Kemas has established a reputation as one of the leading suppliers of lipstick cases. The company also produces compacts, lipgloss packaging, pots, eyeliner and jars, with many stock packaging options available. Executing highly detailed decorations is also a key strength. The supplier offers an extensive list of decorating processes in addition to heat transfer labeling, including in-mold labeling, pad printing, laser etching, metallization and in-mold fabric transfer.
See the original press release here : https://www.beautypackaging.com/issues/2017-11-01/view_features/decorating-decisions/?widget=listSection