BeautyPackaging.com – Marie Redding – With help from suppliers, Westman Atelier and other makeup brands design packaging that is both luxurious and sustainable.
Darren Eade, president of sales, Kemas USA, says, “We see a decline in liquid lip formulas, and a trend back toward traditional lipstick. Ingredients have evolved, so traditional lipstick bullets are much softer.” Eade says softer formulations are driving demand for airtight packages for lip color. “Airtight packages can be produced in several ways to ensure an airtight seal. It requires high cavitation tooling,” Eade says.
Kemas has over 30 years of experience in this area, and its team is skilled in understanding how to eliminate risk factors to ensure the stability of all types of formulations.
Lipstick & Mascara Look Luxe in Metal
Metal and metalized finishes give lipstick and mascara packaging a luxe look. Westman Atelier’s glamorous gold mascara is one example, shown above.
Kemas’ Eade says metal and metalized finishes for lip and mascara products are in high demand—especially for luxury brands. “Since opening the doors to our new metal facility, we have been developing some beautiful double and triple anodized metal components,” says Eade.
Kemas recently worked with NARS to produce a black and gold double anodized lipstick as part of its limited-edition Studio 54 collection. “This collection was impressive and also included a fully glittered component. It’s exciting to work with brands that are willing to push the envelope in design and offer their customers products and packaging that is new and luxurious.”
Metal can also be a sustainable material, in addition to the other eco-friendly options described below. Libo offers a metal lipstick case that is made with 100% recycled aluminum. It reduces the carbon footprint of the manufacturing process when compared to virgin material. The case can be decorated using silk-screening or hot-stamping. Libo also offers a new aluminum mascara package, which can be paired with different types of applicators.
Sustainable Packaging Options for Lip Color & Mascara
Kemas’ Eade says he sees a major move now toward more sustainable and recyclable packaging solutions. “We have been making 100% mono-material (PET) lipsticks for over 15 years. There has never been a demand for them outside of Japan until now. We have had a long time to perfect our mechanisms using these materials, so there is no compromise to the quality and functionality,” he says.
Kemas offers a patent-pending refillable lipstick that contains a recyclable cartridge and mechanism that is 100% recyclable. “Refillable lipsticks have been around since the 1960s, but the majority of mechanisms designed since then contain magnet fixtures that lock the mechanism into the base,” Eade says. “We came up with a lipstick refill cartridge that doesn’t contain magnets and won’t allow the consumer to use it unless it is fixed into the base.”
Read original press release : https://www.beautypackaging.com/issues/2020-01-01/view_features/the-new-norm-for-lip-color-and-mascara-packaging/?widget=listSection
