Beautypackaging.com – Jamie Matusow
Various decorative options for high-end color cosmetics packaging were on display at Kemas. Darren Eade, vice president of sales, definitely agreed that there’s a trend toward texture. Crackle finishes and 3D graded finishes made cosmetic components look more like favorite, fine accessories. Eade said, “These techniques provide consumers with a different interaction with the packaging.” In-mold fabric transfer, which Eade says is a unique capability of Kemas, proved especially appealing with various animal prints—and definitely made you want to reach out and “pet” the “fur.”
See original press release here: https://www.beautypackaging.com/issues/2015-07-01/view_columns/luxe-pack-new-york-the-port-of-call-for-luxury/?widget=listSection
