In the world of beauty and personal care products, packaging waste has become an increasingly concerning environmental issue. Shocking statistics reveal that only a small fraction of packaging gets recycled, with the majority ending up in landfills. The beauty industry, with its massive production of packaging waste, plays a significant role in the mounting environmental crisis. However, there is hope on the horizon as the concept of refillable packaging gains momentum and becomes a transformative trend in the beauty world. In this article, we’ll explore the exciting world of refills and how they are making a positive impact on the environment while providing consumers with sustainable alternatives.

The beauty industry has long been criticized for its contribution to the global waste problem. In 2018 alone, the personal care industry generated a staggering 29.8 million tonnes of packaging waste, with a mere 14% of it being recycled. Disturbingly, these numbers are projected to skyrocket to 40.7 million tonnes by 2030. Such alarming figures highlight the urgent need for more sustainable packaging solutions.

The Rise of Refillable Packaging

In response to the packaging waste crisis, the beauty industry is undergoing a transformative shift towards refillable packaging. This sustainable approach allows consumers to purchase refill cartridges to replenish their favorite products, significantly reducing waste. Refillable packaging not only benefits the environment but also offers potential long-term savings for customers.

Embracing the Return and Refill Model

One of the most promising sustainable approaches in the beauty industry is the return and refill model. This system encourages consumers to return their empty containers, which are then refilled and reused multiple times. By promoting the circular use of containers for 10 to 15 cycles, this approach creates a more sustainable beauty ecosystem, drastically reducing single-use packaging waste.

Refill Pouches: A Growing Trend

Refill pouches are an emerging trend in the beauty world that offers convenience and sustainability. Designed for easy transfer into existing bottles, these pouches minimize waste and maximize convenience. By opting for refill pouches, consumers can continue using their preferred beauty products while significantly reducing their environmental footprint.

The Convenience of Refill Stores

Refill stores are sprouting up in various local areas, providing a convenient and accessible way for consumers to shop for refillable products. These stores offer a diverse range of sustainable beauty options, allowing customers to say goodbye to unnecessary packaging and embrace a more practical approach to everyday needs.

The Refillution: Embrace the Sustainable Beauty Revolution

As consumers, we hold significant power to drive positive change through our choices. The refillution, as we like to call it, encourages individuals to embrace sustainable beauty practices. By opting for refillable packaging, return and refill systems, refill pouches, or supporting refill stores, we can collectively make a substantial impact in reducing beauty packaging waste.

Kemas Refillable Lipstick Includes Cartridge Made from 50% Limestone
Kemas Refillable Lipstick

Perspective from PT Kemas Indah Maju

Mrs. Dina K Dinata, the Director of Business and Development at PT Kemas Indah Maju, recognizes the importance of sustainable packaging solutions in the beauty industry. “Refillable packaging presents an exciting opportunity for the beauty world to address the pressing issue of packaging waste,” says Mrs. Dina K Dinata. “At PT Kemas Indah Maju, we are committed to supporting the refillution by collaborating with beauty brands to develop innovative and eco-friendly packaging solutions. By embracing refillable options, we can foster a more sustainable future for the beauty industry and our planet.”


The beauty industry’s packaging waste problem is no longer something to be ignored. With the rise of refillable packaging, return and refill systems, refill pouches, and refill stores, the beauty world is undergoing a significant transformation towards sustainability. Embracing the refillution empowers consumers to make eco-conscious choices and actively participate in reducing environmental impact. By joining forces with beauty brands, businesses, and industry leaders, we can pave the way for a greener and more sustainable future in the beauty world and beyond. Together, we can make a difference—one refill at a time.