In an era where environmental concerns are at the forefront, sustainable solutions are essential to combat the detrimental effects of plastic waste. The beauty industry, known for its extensive use of plastic packaging, has recognized the need for change. Enter LIMEX, a groundbreaking material developed by TBM Co., Ltd. that offers a promising alternative to traditional plastics and paper.

So, what exactly is LIMEX? LIMEX, short for limestone and calcium carbonate, is a registered trademark material composed of 50% or more inorganic substances, including calcium carbonate. Its unique composition combines limestone with polypropylene (PP) resin, resulting in a highly eco-friendly material. With its main component, limestone, being one of the most abundant and readily available materials worldwide, LIMEX holds great potential for widespread adoption.

There are four key reasons why LIMEX stands unrivaled as a plastic alternative for the time being. Firstly, LIMEX is an eco-friendly material that significantly reduces the reliance on petroleum-based plastics. It is primarily composed of limestone (51%-80%) and PP resin (20%-49%). Secondly, limestone is an abundant and ubiquitous resource. In fact, limestone is considered the lowest critical raw material according to the EU commission’s analysis. With significant limestone deposits in countries like India, Japan, Taiwan, China, and Korea, LIMEX can be readily sourced without depleting scarce resources.

Furthermore, LIMEX embodies the principles of circular economy as a recyclable material. Under specific conditions, LIMEX can be processed in the same stream as PP, enabling efficient recycling processes. In Japan, TBM has taken the lead in constructing the largest recycling plant that will collect and process LIMEX and other plastic materials, further contributing to the circularity of this innovative material.

Last but not least, LIMEX offers a significant reduction in carbon emissions compared to petroleum-based materials. The mining process used to acquire limestone has far less impact on carbon emissions than the extraction of petroleum-based resources. By choosing LIMEX, companies can contribute to mitigating the harmful effects of climate change and foster a more sustainable future.

Recognizing the potential of LIMEX, PT. Kemas Indah Maju, the leading beauty and health plastic molding company in Indonesia, became the first cosmetic packaging manufacturer to incorporate LIMEX Pellet into their research and development. In a sales contract signed on December 10th, 2021, KEMASPKG pledged to “tackle environmental issues” by utilizing LIMEX Pellet as a plastic alternative for injection molding in the beauty industry. With their commitment to sustainability, KEMASPKG aims to provide eco-friendly cosmetic containers, including compacts, cosmetic jars, and lipsticks, to beauty brands worldwide.

The efforts of KEMASPKG have not gone unnoticed. In June 20th, 2022, TBM Japan visited the KEMAS plant to commend the development of beauty packaging applications using LIMEX material. This visit, represented by Mr. Daiki Sato and Mr. Des Wibowo, signifies the joint commitment of TBM and KEMASPKG to promote the numerous advantages of LIMEX, a material derived from limestone. KEMASPKG has successfully incorporated 60% limestone raw material into their beauty packaging products, showcasing the versatility and innovation offered by LIMEX.

One significant milestone in the adoption of LIMEX in the beauty industry is the release of the Rose All Day Lip & Cheek Duo. This product marks the first-ever cosmetic packaging made of LIMEX in Southeast Asia. The Lip and Cheek Duo offers a dual-function semi-matte lipstick, providing full coverage on the lips and a sheer stain on the cheeks. With its effortless application, seamless blending, and luxurious matte texture, this product exemplifies the potential of LIMEX in delivering high-quality, sustainable packaging solutions.

In conclusion, the introduction of LIMEX has revolutionized the cosmetic packaging industry, offering a sustainable alternative to traditional plastics. Through the efforts of pioneering companies like KEMASPKG and the support of TBM, LIMEX has gained momentum and recognition for its eco-friendly nature, circular economy potential, and reduced carbon emissions. By choosing LIMEX, beauty brands can contribute to a better future by minimizing emissions, reducing carbon footprints, and curbing the use of plastics. As we embrace sustainable practices, LIMEX stands as a beacon of hope, providing an avenue for innovation and progress in the pursuit of a more environmentally conscious world.