Consumers are having lots of fun with color, and suppliers are developing new packaging to keep formulations fresh and long-lasting, as well as attractive and desirable.
On the design side, Darren Eade, vice president of sales, Kemas, says, “One of the more common trends Kemas is seeing today is packaging becoming more sleek and refined. The goal is to provide a less bulky, lighter component to the consumer so that she can carry it easily in her handbag and not feel that she’s being weighed down. A heavier package has always been perceived as more luxurious, so the challenge in this is trying to maintain the luxuriousness of a package after excessive weight from the design has been removed.”
Rightly, Eade, from Kemas says, “The answer to this question would differ depending on who you talk to. From Kemas’s perspective we’re seeing more of a push toward lip products leading the way. There are a few reasons behind that push and they are 1) Consumers will likely always have one or two lip products in their handbag, whether that’s color or gloss; and 2) The formulas are rapidly changing, therefore, the packaging needs to change with them. At this point in time, packaging doesn’t exist for some of the radical changes in lip formulas so that upward trend in new functional designs and form of application will continue.”
See original press release here : https://www.beautypackaging.com/issues/2014-06/view_features/color-cosmetics-packaging-its-all-in-the-mix/?widget=listSection
